The language and structure of poem Essay Example for Free

The language and structure of poem Essay The language and structure of poem two Warning is, as with Old Man, Old Man, fairly simple with only four stanzas all but two of which are different lengths. I expect this is because in stanza one, the longest verse, she says all the things she has planned to do in her future as an older woman these of course are all the things that she wants to do so of course there are lots of them. Stanza two says all the things she could do this is not as long because it would have come under the first verse if it was something that she really wanted to do. Stanza three is also a short one as it is about all the things she has to do now which are all boring and tedious. The last stanza is the shortest as it is, in my opinion, what she is thinking but she has to stop herself in her thoughts as she might have thought it was not appropriate at this time to act like an old woman. There is no rhyme or rhythm as with poem one or any complicated language. I also suspect this is because it is a straightforward subject and needs no complications. The two poems are very similar as they are both very easy to understand, as there is no complicated words or English techniques, like similes. The message and tone of poem one is very grim. It takes a pessimistic view of old age saying how your senses deteriorate and how you almost become incompetent. It basically says, you, as someone who is capable and in control will deteriorate to someone who can not do as much as you want to do as you will not be able to see well, you pretty much will not like it! The message and tone of poem two is almost completely contrary to that of poem one. It takes a very optimistic view of old age saying how you can let go of old barriers in life and be able to do what you want. The story is when you are young you must be responsible and set an example. When you get old you can become irresponsible and careless and be able to do the little things that are silly just for the sake of doing it. My personal response to the poem Old Man, Old Man is that it makes me think about my grandparents who were able and active and now have become retired and have their illnesses, this is why the poem makes me think of them. The old man in the poem was a capable man and has now become very dependant. It also makes me think that family is very important because one day you may end up with a dreadful disease and if you cannot turn to your family who can you turn to? My personal response to poem two is somewhat murky. I do not know how to put it but although it is an optimistic view of old age are the things this women wants to do that much to look forward to? I think we can do most of these things now, even as adults, but we do not because it is not advantageous and some of the things are just silly. For instance spending your pension and say weve no money for butter. Is that logical? This is where Im unclear may be shes saying let go out of logic! This poem also reminds me of the great Indian circle of life. This is where the native Americans believed we went round in a circle in our life. We would start life from the ground or mother, progress through childhood to become an adult then revert to being a child again, then the part to the ground.

Doctor Faustus And The Lutheran Aesthetic Religion Essay

Doctor Faustus And The Lutheran Aesthetic Religion Essay (187) In Renaissance Tragedy there is always generally a concluding death-scene, the blooding ending a certainty to happen. The 16th century was a time of growing scepticism about the Christian afterlife and an urgent need for present self-realization. Finding a brave death would satisfy a lasting fame and tragedy offering comfort to a secular world. (188) Doctor Faustus is one of the tragedies of the time with such secular tendencies, the doctor rejecting the Heaven connects it to Luthers renewal of the mystery in afterlife, making death the more inscrutable in its cycles of despair and faith which is inherent in Christian experience. There is a set of formal technique stressing such affinity between the two with the plays ambivalence towards Calvinistic predestination and Faustus recurrent mood-swings as a Lutheran response to inaccessibility of death. Lutherans scepticism regards the possibility of containing philosophical speculation on afterlife in stable pieces of doctrine which for Faustus and Luther ends up in a restless ecstasy of mind. (189) The Calvinist background makes Faustus choice compelled in fear of Gods punishment and yet being unable to repent and the inevitable otherness of the deity and the predestination of human action. Faustus has studied in Wittenberg where both Luther and Calvin taught and his tragic force stems from the destruction of an individual will by the arbitrary power of the Calvinist God. (190) Presently the general view takes Faustus motivation in a balance perspective of both voluntarist and determinist readings. The actual restlessness within the play dangles between the extremes. Faustus is a sceptic; his mind proceeds by the dialectic of doubt and desire to fill the void in his understanding through new dogmatic position while he establishes a balance between competing doctrines. His dissatisfaction with stasis is hardly adequate for his agonized unrepenance in Gods face of wrath. (191) II. The opening scene shows Faustus struggling to know what it cannot. All kinds of knowledge are tossed aside as woefully unsatisfying when he rejects such systems of knowledge. He is acting on a decision he has long considered. His mood abruptly shifts on theology and its central teaching: We must die an everlasting death followed by a sudden feeling of discouragement. The inevitability of death is not banished with confidence and thats why he turns to magic. At first its only his interest in black arts which is to resolve his death anxiety allowing him to behave with cynical abandon. Yet the continuing obsession with death manifests in his talks with Mephistopheles the debates leaving him unwilling to accept the replies he is given. He tacitly admits the existence of Hell insisting to find a fixed location and final determination however to no avail. He finds Hell both present and removed, present in the existence of devils and absent in him not yet dead. (192) Faustus can apprehend but not comprehend what hes confronted with, so he resolves it using his intellectual denial. He is continually encounters Hell by devils and becomes hopeless in such endless revolution, so he decides to be rid of the awareness of hell even though escaping the thought is impossible. He breaks the cycle starting to think about a wife, an earthly object. His scepticism manifests itself in the restless struggle which is rooted in his uncertainty about the supernatural that cannot be comprehended through his earthly vantage. Its a perspective ever beyond his own and also to some extent within Christian theology from Augustine to Calvin and when the basic elements of the afterlife is beyond ones grasp, repentance becomes almost impossible. (193) III. Such was Luthers teaching: confrontation with mortality as a fundamental source of religious experience and his anxieties about death were the basis for his entire theology. According to Heidelberg we by nature love our will more than the will of God. We even hate him and Luther supposes that our nature pushes us to avoid the otherness of death, yet our relation to God demands that we embrace it. We can never be freed from what we are. We are always left wrestling with our imagination. Luthers scepticism about coherence of human perspective is confusing and his belief in God seems dubious. (194) Generally the basis for the ideas of inwardness, plainness, and self-sufficiency are associated with Protestant thought. (195) Eucharist to him is real bread and real wine, where Christs flesh and blood are present while the formers remain still present. He insisted on the real presence of the Godhead as the meeting of two different perspectives: the object of faith, and faith in itself. The first is outside the heart, presented to our eyes, in the blood and wine; and the second in internal not externalized. (196) Luthers theology perceives an epistemological than an ontological difference between the earthly and the divine arguing that the single substance of the Eucharist is at once Christ and bread. The communion is therefore uncertain and destabilising and Luthers ecstasy cannot last permanently for the claim of an unencountered future. To him too much faith is the sign of sinful pride, a comfort which terrifies conscience and the despairing rejection of the divine will struggling with renewed efforts at faith. (197) Eucharist produces a state of incomplete satisfaction as an endless struggle to resolve a feeling of double vision, a mode of representation generating a specific psychological condition. In Luther, it is said that even in our destruction God is present with us, and in our death Christ our King liveth. (198) Luther speaking about death comes to life and comments on the horror of being trampled by death, the cycle of hope and despair Faustus is caught in. His views were not accepted by the Calvinist and the Anglican Church, yet his views on death were circulating in England. (199) Marlowe spent 3 years studying Protestant theology at Cambridge, and Faustus struggled with this uncertainty. His supernatural perspectives generate an awareness of a denied satisfaction attempting to deny the existence of this greater perspective. His final soliloquy is in the same dialectic pattern longing for the perpetual day and meanwhile his soul to be dissolved in elements, desiring to make the afterlife and extension of his earthly perspective and also escaping it entirely. There are baffling reasons for Faustus to keep to his pact. He asks for a description of hell while the answer he receives is dissatisfying. So he shifts the subject to having a wife substituting his questions with a feminized spirit. Mephistopheles explanation of astrology is freshmens supposition and the book of spells seem incomplete to him and he takes a tour to Rome instead of Hell. (200) Faustus denied satisfactions for his earthly boundaries are offered to him through Lutheran readings. Anyhow he knows that everlasting death awaits him and is confronted with the unchangeability of death and thus starts his pattern of avoidance the fact. The pact promises escape from this helpless awareness offering mortality by forging his damnation. Faustus abolishes the perspective existing beyond his own turning godly power to his own or rendering God irrelevant by determining his exact condition of death. In misery loves company Faustus pays more attention to company than misery feeling tormented by his condition. (201) Misery is nothing new to him, but he seeks company and the fellowship with the devil bridges the gap in awareness with which he is burdened. But he sees that the view beyond his is not different than his own vantage-point for devils condition is available to those humans who are in hell. No matter what the perspective the result would be an escape from the feeling of being caught on one side of the double perspective. Faustus is ironically caught in his own perspective for what the devil shows him is the re-exposition of his own view and there is no frame to validate the demons responses. So he keeps twisted back and forth between doubt and certainty with sudden cry of terror without being afraid of dying. (202) He has incessant change of voice referring to himself in first person and his meditations are dialogic dramatized in actual shifts of voice between confidence and doubt. V. Sense of doubleness finally takes Faustus to the extreme of avoidance distracting his mind from revolutions to magical tricks played on the Pope, a pompous knight, and a horse-dealer. These pranks show the adolescent turns in the doctor. (203) His serious and satiric behaviours are both other attempts at avoidance. Unable to get satisfied intellectually he is reduced to practicing magic and mindless games to escape the revolutions of his thoughts. He feels trapped in the double perspective and thus tries to leave it off asking for a wife. Hell is characterized to him as a place for permanent dispute while he is aware of the limits of his understanding and thats why he turns back to earthly diversions to find peace in earthly companionship which is doomed all the same. (204) Bell, Book, and Candle as a parody of Catholicism is also one of Faustus own condition of being caught in endless loop of his thoughts. His interactions with the devils re-enacts the pattern of avoidance that Luther call the fundamental condition of mortality. The pact is an emblem of human state either coming from studies of divinity or concourse with devils. We are left with the knowledge that there exist a knowledge beyond our own, and the more we struggle to establish a satisfactory relation, the more avoid the inevitable limits of our human condition. Thats why Faustus never abandons his pact: to rid himself of it would be meaningless unless freed from humanity. VI. Faustus needs to see past his humanness to find peace of mind always in the beyond. (205) Marlowe fuses two distinct methods of representation, psychological depictions of hell and human suffering, and painted devils making threats of physical torture. Renaissance concern for subtleties of human experiences juxtaposed with medieval emphasis on the stratified order of values. This is an intentional parody which is less sophisticated than Faustus agonized description of his mental strife. At the end of Act II, Lucifer tries to quiet Faustus metaphysical doubts providing Seven Deadly Sins. Faustus finds something satisfying in this allegory of hell more than the psychological description of hell. (206) Luther was traditionally an opponent of allegory believing that the true meaning of the scripture was lying in its literal sense, and his rejection was help both by the Catholic Church and Reform Protestants. The question regards the betterment of one particular allegory to another. Luther lashed out the Catholic church for ignoring the grammatical sense of the Eucharist. (207) Luther insisted upon the literal sense. For him there was never real distinction between the word of God and its earthly sign, they are simply two different ways of looking at the same thing. There is no way of moving from sign to signified and the dual function of the sign is to bring the observer into the real presence of God while at the same time manifesting the infinite gulf of perception that exists between God and mankind. Faustus need to escape unknowing is answered by hell depicted as the collection of earthly forms, knowing that afterlife can be understood in earthly terms and momentarily relieving him from the doubleness. But according to Luther such moments of forced resolution are not truly satisfying. Although Faustus turns to allegory, he remains aware that it doesnt actually bridge the gap. In the allegorical pageant, the certainty quickly turns to doubt, an inscrutability not dislodging his desire to know. The clarity of understanding is quickly rejected as bei ng naive and Faustus struggle leads him to an isolating despair, the cycle of faith and doubt, alternating between allegorical clarity and psychological complexity never to resolve. We are not even sure in the end the doctor will be back with another performance. VII. Dryden suggested that death can sometimes be the stuff of comedy, yet remaining a source of tragic experience all the same. (209) In Faustus there is a sense of doubt and anxiety on death as an incomprehensible phenomenon that logic is not able to soothe. Faustus struggles endlessly against his unknowing, the struggle which indicates nothing but the incompleteness that makes human existence tragic. Theology of Marlowes The Jew of Malta (214) After Faustus, this play is the most ironic one of his works. Jewishness is seen as a moral condition, and Jewish choice was the rejection of Christ, rejecting the treasure in Heaven for the one on the earth. Jesus tells the Jews you are of your father the Devil introducing them as the Antichrist. (215) Yet, the modern anti-Semitism of today cannot be applied to the times of Elizabeth and the image of the Jew at the time was more of a theological necessity than a living person based on his historical image in the Old Testament. According to Medieval law, sexual relations between a Christian and a Jew were met with the penalty of death by fire. The reason is taken as the denial of Christianity rather than racial issues. Shakespeares Shylock and Marlowes Barabas were more of a Medieval image as a word of general abuse bequeathed to the renaissance. Elizabethan England was a country bare of racial Jews and the whole frame rejected racial thinking. (216) The Anglican service was praying for all Jews, Turks, Infidels, and Heretics. According to Hunter, the Jew who falls into the cauldron is the very one in the first Act with no reduction of the authors sympathetic identification with plenty of ironic counter-currents. The structure of the concepts in the play are theological not racial, and the name as a type was fixed unless he ceased to be a Jew. In the beginning Barabas congratulates himself on his Jewish prosperity and Abrams happiness. Yet this is not so in Christianity and Abraham and other old patriarchs of the Old Testament cannot belong to the Jewish one and Jewish invocation of them is merely subversive and alien. There have been numerous treatises trying to remove the Old Testament from the Jews. (217) According to Luther the Jews application of Abrahams blessings are only carnal injuring the Scripture. They may be the children after the flesh, but Christians are the children of the promise, as Isaac was, of grace and faith. Barabas later on does such self-congratulation when he leads Don Lodowick to his doom. (218) It was believed that the promise was the very thing the Gentiles were given. So Barabas self-congratulation seems as the same original choice and his orthodoxy in saying the blessings promised to the Jews is no less that Faustus joy in the paradise of the Seven Deadly Sins. An ironic contrast is made between the figure of Barabas and Job Marlowe citing from the Geneva version of the actual book of Job. (219) The reference to him is central to the whole conception of Barabas. He is an Anti-Job characterized by his choice of revenge and impatience. This way he is also an Antichrist for Job was the greatest of the types of Christ found in the Old Testament, his descent into poverty mirroring Christs into flesh. Barabas career is a parody to Jobs, both beginning in prosperity and then losing their possessions both accused of justifying their deeds, both restoring their prosperity. Their frame of mind is different though. Barabas self-justification is from monstrous egotism and Jobs is out of awareness that God is unanswerably just. Yet the latters voice acquire in the mouth of a revenger the pattern of all patience. The effort of Christian appropriation of Job was to distinguish between the action of a man whose vision of the world was coloured by the awareness of the Redeemer living and the superficially similar action of the man whose vision was limited to this world. (220) Jewish observances are justifications of the mere flesh for their Religion represented earthly wealth, dignity, and prosperity as highly valuable. Barabas is a Jewish Job and the loss of his wealth is a physical disaster, not a spiritual trial. The parody of Jobs spiritual Odyssey and Barabas view to treasure are different from what is recommended in Christianity. Barabas cannot serve both God and riches and the actions the Job denies are those in which Barabas rejoices as an Anti-Job. (221) Judas in Herberts represents such Jewish choice preferring thirty pieces of silver to serving his Lord delighting in avarice. The Jewish usurer was a known contemporary figure in Marlowes days even if absent from England and his wealth represented a kind of spiritual hunger for the infinite. The line of infinite riches in a little room contains in itself the material by which we distance and judge Barabas passion for treasure. In Miss Helen Gardners line also there is the notion of Immensity cloistered in thy dear wombe. (222) There is similarity between the two; Marlowes line draws the persistent image of Christ in the Virgins womb and (223) Such wordings are repeatedly mentioned yet in different words from one text to another. In one same tradition the image expresses the paradox of infinitude in little space stretching before and after Marlowe. In another one Christs power is represented as infinite richness. The Virgins womb is litel space and yet also infinitely rich in monetary sense. The comparison of Christ to jewels, gold, and silver are obviously shown in varied texts. (224) There is a natural transition of Wisdom to the Virgin where she is infinitely rich by possessing Christ, her womb functioning as a purse, mint, or an alms-box. The money is coined in the image of God, being defaced in the womb of the Virgin, the vessel enjoying humility. (225) Thus the double paradox of Marlowes line is already present in a religious tradition, Christianity being opposed to the flesh. The treasure/Christ is there for the use of others and again the contrast between the sterile treasure hoarded by man and the liberal treasure disbursed by God is shown: to ransome great kings from captivity (64-67). But the only king Barabas ransoms is himself while his house is captured and converted into a nunnery, Abigail entering it as a novice to dig up the treasure hidden. The contrasting values are played off: the fruits of the spirit and those of commerce, one against the other. The pun on benefit in the Aside (574-76) is interpreted as benefit to mean: as muchas Hope is hid (577). (226) When Barabs teases the Governors son to his death he talks of the nuns and friars as still doing it reape some fruit; in fulnesse of perfection (833-48). The variety of innuendos suggest the lechery of the nuns and friars with the fruit of bastardy playing on the idea of profit, spiritual, and financial. The austere life of Abigail leads to profit, by repaying the debt to God for her sinful past. Behind is the theory of monastic deprivation to appease Gods wrath by giving vicarious satisfaction. The nunnery in Barabas house is still a place of profit and Marlowes play on thesaurus is justified by the monetary and financial imagery of the churchs power. (227) The vows of poverty, chastity, and obedience which the nuns have taken are works of supererogation (duty done more than expected) and the profit they produce is part of Marlowes treasure though not the kind Barabas is interested in. The doctrine of a surplusage of merits is what lies behind the practice of selling Indulgences specifically talked about in thirty-nine articles as abhorrent to the Anglican Church, one of the most noxious (poisonous) of Roman belief. The final twist of the ironic point is in Barabas instruction to his daughter (585-98). (228) The resurrection is not a spiritual one; the profit is judged after the flesh. In (663-69) there is no wooden enactment of predetermined attitude, but a continuous fluctuation of sympathy backwards and forwards round the figure of Barabas while his religious status is never in doubt who fatally mistakes the nature of value functioning as the medieval emissaries of Hell, taking us with him in his scorn of the other characters in the play. The Jew is admired in a way different from Faustus. He is place among Christians with the profession of policy, nuns of dubious chastity, and friars with timid carnality; the Christianity itself is not attacked and neither is Jewishness approved. In Marlowes time Malta was being menaced by Turkish attacks, and such struggle was not between nations, but between faiths, God and the devil. Such prayers were commonly said in England in 1565. (229) Marlowe was referring to cut and dried moral issues by choosing Malta as the setting of his play. The Knights of Malta were no ordinary soldiers, but monastic ones vowed to poverty, chastity, and obedience. He chose his men to raise expectations of rectitude while his view of man was that of a fallen condition. The Christians are shown in a variety of cynical variations and inversions and the idealistic rhetoric of honour and piety is only a window-dressing with the reality of greed that the wind that bloweth all the world besides, / Desire of gold (1422). The international relations are based on money or illusion and Malta buys its peace from the Turks while the occation of the Turks coming to the island is to sell Grecians, Turks, and Africk Moores. The only tangible sign of honour in Del Boscos words is: Ile write unto his Majesty for ayd, (745) which is never materialized and finally scoffed at by Calymath. (230)Everyone has its price and Barabas presumes that it is a trade to purchase townes / By treachery, sellem by deceit (2330). The difference between a monarch and a thief is only a matter of degrees. Such a world is devoted to greed and Barabas in his self-interest is perfectly adapted to his environment while still standing aside others. Their conflict is a tiresome interruption in the real life of profit-making so that they would spare me, my daughter, and my wealth (189-92). At a personal he is in conflict with Christians and thus makes a common cause with Ithamore as an individual Turk: both villaines, / Both circumcised, we both hate Christians (978-80). His hatred to Christians is merely a reduplication of the Turkish hostility. In Act V it is more profitable to sell the Turks than the Christians for the latter is currently living the Authority (2139-41). The Turks and Christians both are inconsistent in their self-interest; but Barabas allows neither race, blood, faith, nor grandeur stand in his consistent monomania. (231) He is free from idealism or dependence upon others and the degree of admiration and sympathy shown in borne to better chance, / And framd of finer mold then common men (452) is a counterpoint over religious condemnation. The fate of Malta is a mere transaction but does not obliterate the importance of the orthodox view, that self-interest is self-destroying, and Barabas lines are a rhetorical progression of ever-narrowing range (189-192). The lines show a preference for private security in a Jewish alien. But there is not a whole progression where the daughter first is assimilated to gold and later is destroyed. Abigail is fraught with ironic overtones. In the Helen speech of Faustus the image of Semele as here Agamemnon was responsible for the sacrifice of Iphigeneia. (232) Barabas looks to the future in terms of gold (the barren breed of metal) (701-4) and the purchase of Ithamore in the slave-market is set against the sale of diamond Abigail to Lodowick (899) with cross-reference to real finance (983-1011). Abigail is both seen as gold and human investment and is drawn from circulation when necessary substituted by Ithamore. (1312-1344). (233) The trinity of me, my daughter, and my wealth is reduced to me and my wealth. Ithamore is also a tool and the descent from Abigail to Ithamore is through the ever-diminishing circles of personal freedom into depths of pettier criminality where the cut-purse and courtesan natural inhabitants. Such structure of decline takes place in Faustus, too. Both heroes begin with splendid assertions of individual will and in Act II and IV are carried to low-life clowning and frustrations. Yet Faustus ends splendidly while the Jews fate is not redeemed by a denouement and his psychological conditions are not discussed. Barabas temporarily defeats his enemies by pretending to die. Yet the Antichrist is not easily excluded. He returns through the towns sewers as a coup de theatre (a sudden event), a reminder of medieval pageants inheriting moral as well as physical structures, with the Heaven high up and the Hell underneath in the pit or the cauldron. (234) On such occasions as those of Barabas the cauldron could represent the traditional image of hell which was derived from the final chapters of Job where Behemoth and Leviathan both were pictured in details as hell-mouth of fearful monsters., a boiling cauldron was imagined in the open jaws of the monster. (235) Sometimes the cauldron represents hell itself, and sometimes it is a part of the setting. Definitely in Barabas end there are inevitable moral concerns with the final victory of Christians in Malta. Yet, Marlowe avoids the collateral Second Coming of Christ and the survival of the Christians has no moral justification. In fact Marlowe has damned the Jew as a means of tormenting and exposing those who pride themselves on their Christianity. The arguments of the Governor are like those of Peter the Venerable urging the Jews to be forced to contribute to the cost of the Second Crusade. (236) At the time all wars against the Turkish infidels were seen as Crusades and the situation of Malta was the extension of the one that Peter Venerable was writing about. Marlowe implies that Barabas is against the Christ, yet his trial is conducted by figures that approximate to Pilate and Chief Priest (331). Profession in the play means religious faith. (237) Barabas makes the Christian point that righteousness is not a tribal or racial possession, but an individual covenant (346-350). Therefore he has the right to live and prosper in this world and in terms of the Old Testament he seems to be justified. His extension of legal status in Malta to a religiously legality under the terms of the Jewish law, yet, does not fit in, with his claim to a personal covenant. (238) The righteousness in Barabas speech is a distinct and antithetical concept to that of the New Testament and a Christian audience is expected to reject Barabas defence. In (351-355) profession means Jewish faith and for the Jew to claim individual covenant is a contradiction in terms. Barabas as the figure of Job attempts at futile self-justification and as an Anti-Job figure resorts to Machiavellian cunning (507). The last two line of the Governor (356) show that more than doctrinal correctness is involved. (239) Marlowe in saying all they that love not Tobacco and Boie were fooles? And to what? Such a statement is effective because of its power to upset our preconception, but it does not lead to anywhere. Marlowe identified himself with the rebels: Tamburlaine, Barabas, Faustus, and Edward II, but that such identification blinded him to the immutable laws of God, society is improbable. His Cambridge background and social contacts suggest his contact with Calvinism and the strongest emotional effects in the writings of the reformers usually come from their sense of Gods infinite transcendence, and mans infinite debasement (Tamburlaine, 2893-2911). The speaker is passionately involvement with the idea of Gods purity and transcendence and the betrayal of that purity in human nature. (240) He knew what it was like to worship transcendence, the power, and beauty beyond human comprehension. He was a God-haunted atheist being simultaneously fascinated and horrified by the self-sufficiency of the fallen world. We come to prefer the Jewish profession of Barabas to the hypocrisy of the Christians with Marlowe belabouring the Christians. The world of Marlowe is completely a fallen one and so is the world of Calvin. The Spirit and the Letter: Marlowes Tamburlaine and Elizabethan Religious Radicalism (125) Having conquered Babylon and outside the ruins of the city Tamburlaine asks about the Islamic holy books: Now CasaneThey shal be burnt (2 Tam. 5.1.173-76). He realized the futility of respecting anything but his own divinity. He taunts Mahomet in (2 Tam. 5.1.180-81) and identifies himself as the scourge of another higher God. (126) To him Spirit is bound by nothing unlike Mahomet whose sum of religion rests in the Koran (2 Tam. 5.1.191). He disdains religion codified in books and the letter of the law means nothing for he possesses a divine spirit throwing off his shepherds weeds to reveal the armour beneath persuading everyone he is not of flesh and blood subject to laws. Marlowe comments on issues of gnosis and inner enlightenment and the conflict between the spirit and the letter. Here the Koran is substituted for the Christian Scriptures and he is addressing Christian theology in transferring the defiant gesture to the distant world of Islam. In Tamburlaine the possession of a spiritual gnosis leads to a disregard for all laws where others are governed bodily by it. At the time the issues of election and predestination were hotly debated and there were an increasing number of people seeking unmediated contact with God from religious authorities or doctrinal codes. Marlowes plays are a part of a larger cultural exploration of the significance of individual religious inspiration and the consequences of such inspiration for the body politic. (127) Marlowes plays indicate a sceptical attitude towards Gnostic transcendence. He offers a critical portrait of spiritual confidence gone mad and facilitates us with the perception of tensions in English Reformation thought. II. There is a Gnostic subtext in Marlowes plays as well as the presentation of anti-materialism. (128) As the opponents of the Gnostics, the early Church Fathers intended their work as a cautious displaying of heresy focusing their attention excessive, outlandish belief and practices. Gnosticism is a negative religio-philosophical movement escaping from the tragic farce of material existence, loathing the body and material register as a central feature like many ancient philosophies. But in Neoplatonic circles, the theory of divine emanations proclaimed earthly things to bear the reflection of the divine. In Gnostic thought the material world is not even the creation of the true God; rather its the work of an inferior god, himself the result of an error in the divine realm. (129) The one, unknowable God causes distinct divine beings to appear, each representing one of his attribute. The materials of creation stem from a tragic sense of loss, abandonment, and perplexity. For the Gnostics the creation of the world is a tragedy. Nothing valuable inheres in the qualities and characters of materiality. To exist on earth signifies the depth of ones removal from the perfection and tranquillity of the divine. The Gnostics can overcome the overwhelming alienation of life on earth through the attainment of gnosis, the recognition of ones true origin the essence of gnosis is knowing that the ones true self is divine and body and the world are impediments to ones transcendental ascent. (130) Gnostic thinkers believe that only a few individuals possess the pieces of divinity. People are divided into three categories: pneumatics (spirituals), psychics, and hylics, ones status being pr

A Report On Cadbury Management Essay

A Report On Cadbury Management Essay The successful development of new product is the way in which companies can achieve competitive advantage. In NPD process there is a great. More than 40% of all new product introductions fail at launch. For effective NPD has to innovative corporate culture so that everyone in organization is confident to be innovative in their work. Cadbury takes innovation very seriously and it is a major part of Cadbury strategy for success. There are many ideas and some of them generated by chance. But, only few of the products make it through to the end of process. Further a product goes through this process, the more expensive it becomes. As products progress, the company is making an increasing commitment in terms of resources. Once a product is developed, the launch marketing costs are significant so a company must carry out extensive market research ensure a product has the best chance of appealing to the market. The following research reports suggest that Cadburys should launch a breakfast Bread aimed at the children and adult indulgence sectors of the market. Cadbury are used two types of research method. This known as Secondary Research and Primary Research Methods for customer research. 1. Secondary Research Method Secondary research is a method of research carried out by another company or organization. Secondary research is research done by a third party company. The information gained is then analyses and made available for companies such as Cadburys. The company may have to purchase this data from the third party source. More often than not though the government publishes papers with all the data and these are free for companies to view. Secondary research is often used because it saves time. It saves time because you do not have to go out and collect the data and then analyses it. It also saves money; fewer people are required to carry out the research. Cadbury using secondary data because it will save time and can prove to be better than collecting the data first hand. Cadbury intend to use the Out sources of data because they contain relevant information that require on the breakfast Bread market. Market Research Source 1 In the market overview of breakfast Bread. The report clearly shows that the market has grown. The most growth in the market in between 2001-2003 where the market grew by 6.0%. The 6.0% growth was well above the compound annual growth rate in between 2004-2006. The compound annual growth rate this period was 3.7%. This research is significant to Cadburys because it shows the breakfast Bread market has been growing for the past 5 years. The figures also give reason to believe that the market will keep growing for years to come but at a slower rate. The research report supports the argument that Cadburys should launch a new breakfast Bread. The figures show an increase in growth. Market Research Source 2 In Second market research executive summary of the breakfast Bread market, the market is referred to as being a well established grocery sector. This means it is going to have to be something big to stop growth and induce a steep decline in the breakfast Bread market. The research also shows that breakfast Bread sales account for an estimated 63% this is almost two thirds of the sector. The research says that the breakfast Bread market has become static it gives reasons for this. The main reason being because of intensive price cutting initiatives. The breakfast Bread manufactures have also diversified into other areas of the market, mainly aiming new products at people who skip breakfast or eat their breakfast at their desk in the office. This report shows that In this sector Cadburys want to launch their breakfast Bread, the main growth has come from niche products. The main breakfast Bread growth has come from organic Bread and adult indulgence products. The report states that breakfast Bread have shown a volume growth but have shown a decline in value growth. This means people are buying more Bread but due to lower prices the value has declined. This report estimates there will be a decline in volume growth over the next few years as well. This report however does show that there is still a lot of life left in the breakfast Bread market in some sectors with the childrens varieties and adult indulgence favoring very well. The UK retail sales of these two areas of the market show a growth over the past few years and it is estimated by this report. This growth will continue. This Report shows that Bread Partner lead the way in two areas of market, the share of the manufacturers market and share of the retail market. This means that Bread Partner is the top dog in the breakfast Bread market. Bread Partner has however seen a decline in their share of the market over the last two years. The Bread Partner range leads the way in the breakfast Bread market with the main Bread Partner label Brad taking 9.0% of the market. This is not the best selling breakfast Bread though. The best selling breakfast Bread is the Bread Partners Shredded Wheat range. The range takes in 11.1% of the total retail sales. The report supports the argument of Cadburys launching a breakfast Bread as long as it is aimed at the correct segment of the market. That of course is being the childrens varieties and adult indulgent. Due to the competition in this area of the market Cadburys may not enter the market. 2. Primary Research Method Primary research is data retrieve by doing some fieldwork. Primary research can often prove more relevant than secondary research because the primary research can be co-ordinate to the facts and data you want to retrieve. Cadbury using primary research to get data because often secondary sources are used by other companies as well, for Cadburys this could mean that Nestle and Mars are using the same research. These are not good because they could find a niche market before Cadbury has and take the custom. Primary research means all the data that is collected is kept confidential within Cadburys and the competitors do not know what has been collected. Primary research is often better because the questions and data collected can be different from that of the competitors and therefore can prove to be more rewarding in finding a gap in the market and to launch a new product. The main findings from this primary research are as follows: Cadburys need to work on the promotional aspects of his products. There are not enough competitions for the consumers. Cadburys also need to be more competitive with the pricing of their products. Overall though the taste of the products, Packaging on the products and the current advertising is very good. Cadburys should really aim to provide a Bread, which tastes as good as the current range of products, but also be healthy and have good nutritional content. The price to begin with should be very low and competitive to attract new customers and then as the product becomes much better established the product price should increase. In this part produce a SWOT and PEST analysis to analyse the factors that may prevent Cadburys launching a product into the breakfast Bread market. A SWOT analysis is a general and quick examination of a company so they can get accurate information on their strengths, weaknesses, opportunities and threats. It analyses the internal strengths and weaknesses, and the external opportunities and threats Cadburys has a world known brand name that is associated with quality. Cadburys also have a large distribution and its bars can be found all over the world. Cadburys has a very good customer service centre and has a large variety of chocolate bars to suit everyones taste. Cadburys is the biggest name in the chocolate market and is the market leader. Cadburys has very effective promotions on their products. Cadburys has a very good research and development department leading to new products. Cadburys has built its name around a high quality almost faultless product quality. Cadburys has its products priced higher than most of its other competitors. A large range of the Cadburys products has reached the maturity stage of its life cycle. The costs of the company are too high. Cadburys are making a low profit per bar due to the high costs. Cadburys has still got a lot large room for expansion into South Africa, Asia and South American regions. Cadburys could look to develop new products in new markets. Due to the growing product range Cadburys could launch new products. Cadburys could diversify into new markets e.g. Breakfast Bread Market. Cadburys have got a lot of competitors in the market and must be wary of their position as market leader. The pricing on their products is too high Cadburys could lose sales if a competitor was to launch a new product to rival Cadburys best sellers. Legislation on ingredients could cause huge problems. Healthier options could cause problems to Cadburys with trends tending to favour the new healthier options. New products from competitors could cause problems to Cadburys as they could begin to lose their market share. A PEST analysis shows the external factors outside a company that could affect the business. PEST stands for Political, Economical, Social and Technological. This part of the PEST analysis deals with the government influences. These are the laws and the recent changes in the laws: The main laws that will affect Cadburys are the consumer protection law. These influence changes in food labelling. The food labelling shouldnt be too influential as expect Cadburys to label all their goods properly to begin with. Changes in manufacturing laws will also greatly influence Cadburys as they may have to change the way they produce their Bread. This could lead to the introduction of new mechanical equipment being required or more thorough checks on the current equipment. If new equipment is required it could prove to be very expensive. The Weights and Measures Act: This act should not affect Cadburys a great deal as all the equipment and scales used should already be at that of the highest standard. The Trade Description Act- This again should not affect Cadburys, as all the labelling on the products should be correct and thorough giving all the ingredients.The Sale of Goods Act:- These state that Cadburys should not mislead the consumer. There are currently 3 conditions. If the government was to introduce a few more it could prove to affect Cadburys. On the whole though the main act Cadburys should be aware of is the Weights and Measures Act, and the Food Safety Act. I have mentioned these two as being the most important because Cadburys are a straight forward, honest company. They dont want to jeopardise their reputation by doing some dodgy business. Thats why changes in the weights and measures act and food safety act are all they should be aware of. They should check their equipment regularly and check the food safety regulations. This part of the PEST analysis deals with a range of external factors in the economy. The state of the economy is the main factor. If the country were to go into recession the consumer spending would also drop due to the unemployment. The recession would bring down the sales of a lot of goods mainly the expensive things, which are not a necessity. (E.g. the food manufacture industry would have a major decline in sales, as would the tourism industry and the clothes industry.) The current economy is well in favour of Cadburys launching a breakfast Bread. The interest rates are low and consumer spending is very high. Other economic factors that could affect Cadburys launching a product would be a rise in inflation. This is a rise in price over time. There is a variety of different social influences, which could affect the consumer, and in turn Cadburys. A good example of this is the change in eating habits. The primary and secondary research both show that consumers are moving towards healthier eating habits. The research shows people want a healthy breakfast Bread. The increase in computers and the Internet could influence sales. The number of transactions taking place over the Internet is high and people can now buy their shopping over the Internet. The use of automation in factories could influence Cadburys as they could produce more Bread with a smaller work force. The main factors, which could stop Cadburys launching a breakfast Bread, are the strength of its competitors. As per primary research and some secondary research show that the top 3 in the breakfast Bread market are Kelloggs, Weetabix and Bread Partner. Cadbury spending money on research and development for remove some potential problems later in to the process of creating a new product. Cadbury make sure about ingredients and machinery that available and product reach to customer in good condition. Legal Compliance advise on the product is safe and legal. The product name is unique and international use. The product lives up to the claims being made about it. Involving this department Cadbury safe his self and away from trouble. Cadbury fell more confident about launching product. Cadburys used all latest technology. Development teams up to date with all the latest developments in technology. So it can make it possible to create innovative products or packaging. New materials and finishes present new design opportunities and possibilities. Computer Aided Design (CAD) tools are used to produce designs. It can be used to create an image of how a product might look on the shop shelf to see how well it will stand out. Before the introduction of computer control, manufacture involved a series of operations individually supervised at separate control points. Now, many processes on the production line can be undertaken by machinery, supervised by one person from a control room full of computer screens. The use of computers to perform fast, accurate, repeatable production processes reduces the possibility of human error and helps make sure that the product is always exactly the same. The training production department have expense on sources and buy ingredients row material. They sets up and monitors the machines and perform quality control test Like Product weight, Temperature and sampling the final product. Sales team works for contacting potential suppliers to encourage them to stock the product. They negotiate contracts and sales agreements and maintain relatationships with distributors. Cadbury uses choose Cadbury to highlight the positive emotional value of their brand however Cadbury has various product range that meets the needs of every consumer from adult down to the children, they also produce different range of products during different seasons/ festive period, for example: Christmas, Easter, and other calendar landmark to motivate their customers. The choose Cadbury strategy is used to build a link between chocolate and different events to ensure theres a Cadbury chocolate product suitable and available for every occasion. This is the distribution channel used to get goods to customers. It must be in place before a product is launched. Cadburys already had an wide network of wholesaler and retailers. These provided a distribution system for breakfast Bread. The breakfast Bread should be marketed strongly in supermarkets and convenience stores as these are the places where Bread tend to be bought. With all elements in place breakfast Bread was launched in March 2010. New product development is both a lengthy and expensive process. It always contains an element of risk. However if carried out correctly product development leads to increased sales and profits. For Cadbury the process has resulted in a unique new product being successfully developed and integrated into the product portfolio. Snowflake has made a successful launch in the marketplace and will undoubtedly contribute to Cadburys future success. Cadbury continuing to develop the chocolate bar in order to increase the marker share of the confectionary market sector. Cadburys is a well known quality product and has used this as its unique selling point. However, competitors are now also being associated with quality and brand names. For instance, Mars has developed Galaxy a milk chocolate bar similar to Dairy Milk which is also a milk chocolate bar, this product is also associated with quality and developed a brand name for itself. Cadbury Schweppes reorganizing its business by separating in to two brands to make its self more efficient and add more value to the company. Cadbury could be worth around  £7bn and Schweppes could be valued at  £9bn so by doing that Cadbury can get better results in sweet business and Schweppes can be more profitable in beverage business. As a result of breaker in to two company shareholders will have two different shares, if everything goes well shareholders rise their profit much more than past Cadbury Schweppes one of the most important long term strategy is expanding its market share and make its brand more global, because of that Cadbury Schweppes bought Turkish gum giant which has nearly 50 per cent Turkish gum market. Also it aim to control and reach Middle East, Eastern Europe and Russia markets. In addition, Cadbury wants to get valuable cutting-cost techniques from Turkish company by adopting its business. Cadbury is very successful at this as it just about always satisfies their customers needs. Like for the Flake it mostly appeals to women so on occasions such as Christmas, Easter and Valentines Day the Flake is far more popular in all of the confectionery shops. This shows that Cadbury is successfully selling their products at the right time, of which this also the time periods of their peak sales. Cadbury are also very well known for their very competitive prices which are reasonable and in some cases far cheaper and healthier than other leading brands such as Nestle and Mars For instance, consumers now demand foods that are low in fat or calories and salt. The role of managerial judgement in making due allowance for intangibles is clearly important, and could materially be affected if the Cadbury recommendations were followed. The majority of firms felt that existing methods of appraising AMT investments did allow a fair comparison with conventional alternatives, 87 per cent taking this view with only one in eight finding their methods at fault. While respondents might not be expected to condemn practice in their own companies, the size of the affirmative response may reflect the view that sufficient informal flexibility is used. If so, judgement may simply override financial appraisals rather than being incorporated in a more sophisticated manner.(1993, Pike, p.141) The survey confirmed trends in the use of appraisal methods and showed the distinct perceptions of influencing factors held by firms. A slow pace of adjustment was revealed within companies and the financial environment to capital investment decision making and the financi al requirements on such investments.(1991, Primrose, p.45) The effects of interest rate changes on investment decision making are muted and, with exceptions, more indirect than direct. This at best damped adjustment is not necessarily illogical for individual firms, but the effects are more widespread. With manufacturing investment at lower than desirable levels, economic recovery is jeopardized by capacity constraints and macroeconomic responses to consequent inflationary and balance of trade pressures.

Blessed Luke :: Saint Luke Stiris Essays

Blessed Luke Background of Saint Luke ? Saint Luke was born in 896 A.D. most likely in Delphi or in nearby Kastri in Central Greece.[1]? He is known today as Blessed Luke, Luke the Younger, St. Luke of Stiris, and Luke the Wonderworker (Thaumaturgus in Greek).? ?His parents were farmers in Thessaly.?[2]? Originally from Egina, St. Luke?s parents fled the island when the Saracens attacked it. Saracens was the name that Medieval Europeans used to describe the Arabs and all Muslims in general.? As a youth, St. Luke was prone to give to charity, even though his parents were not very wealthy or happy about their son?s giving.[3]? St. Luke was also noted for his healing/special powers from an early age.? ?One of his legendary wonders was to make his parents? crops yield more than anyone else?s? despite only planting half of the seeds he was supposed to.[4] Life of Saint Luke ?As a teenager, St. Luke ran away from home after his father died.[5] However, another source said that he ran away from home because his parents were mad at him for wanting to enter into a monastery.[6] Unfortunately, soldiers mistook St. Luke for a runaway slave and put him in prison.? After he was freed, his mother finally gave her permission to allow Luke to enter a monastery outside of Athens.[7] He did not stay there long.? At the age of eighteen, St. Luke built a place on Mount Joannitsa near Corinth in Greece.[8] There he became a hermit.? St. Luke was credited with predicting the liberation of Crete, which happened within ten years after he died.[9]? Thus, he could predict the future as well as perform miracles.? It was also said that he settled in the village of Stiri.[10] According to different sources, he died either in the year 946 A.D. or 953 A.D.? His Saint?s Day is on February seventh of the Christian calendar.? The Orthodox Church declared Luke a Hossios and his reli cs were kept in the original church until the crypt was built in the Katholikon. Ossios Loukas ?The name means Blessed Luke and the site contains two monastic churches: Holy Luke and Our Lady.? Alternate spellings of its name include Osios Loukas and Hosios Loukas.? The first church built on the site between 941 to 944 A.D. was built for St. Barbara originally.[11]? Holy Luke is called the Katholikon in Greek and was built over the crypt dedicated to St.

Graduation Speech -- Graduation Speech, Commencement Address

I stand before you tonight because of love — love that was given to me and displayed in its purest, sacrificial form. This evening, I would like to share with you how that love has changed my life. When my parents enrolled me at Milkins Academy 13 years ago, they recognized the fact that the value of a Christian education is far greater than a new house or car. The material possessions that they have forfeited through the years have allowed me to remain in an environment in which I can see Christ lived out every day. For the sacrificial love that my parents have displayed, together with the parents of all my class members, I am exceedingly grateful. The teachers here at Milkins display love to us students as well. Whether in getting a little extra math help before a test or receiving a needed hug after English class, we experience the love our teachers have for us. Thank you, teachers — all of you. We know that you constantly pray for us, encourage us and reprimand us when we need it. Your love, humility and desire to know Christ have been a brilliant example of what you long to see demonstrated in our lives. God is at work in you, and we pray that everyone here is able to see Christ in us as well. However, although the love of our parents and teachers has greatly influenced our lives, their love is insignificant compared to the love of the One who first loved us. He is the source of all true love and is the ultimate example of sacrifice. One of my favorite passages of Scripture is Romans 5:1-8, which states, "Therefore, since we have been justified through faith, we have peace with God through our Lord Jesus Christ, through whom we have gained access by faith into this grace in which we now stand. And we rejoice in th... ...blameless died, And through it all was tested, shunned, and tried. His life on earth, as all, was but a breath, Yet lived he true until his awful death And after, for although he was but man, He was held in God’s almighty plan, And was truly God in human form; By his death the temple veil was torn. And he calls us all to follow him, Turning from a life of vile sin To perfection by a God all pure; His grace is that of which we can be sure. Blameless Jesus lived and blameless died, And he can be forevermore our Guide. "For I am convinced that neither death nor life, neither angels nor demons, neither the present nor the future, nor any powers, neither height nor depth, nor anything else in all creation, will be able to separate us from the love of God that is in Christ Jesus our Lord." Thank you all for coming tonight, and have a lovely evening.

Mice and Men

George Is starting to appear as more of the leading character as most of the significant Interactions Involve him due to the fact that Leonie Is told specifically not to speak to anyone unless he has to until he can show that he can work and is a great person to have around the ranch.Leonie – Leonie is beginning to appear as almost a child like character who the reader is brought to feel sorry for due to the fact he needs to be told what to do every time something occurs for example when he goes o drink water George needs to tell him to slow down or otherwise he will get sick. Example from chapter 1 supporting my comments: â€Å"Leonie! † he said sharply. â€Å"Leonie, for God' sakes don't drink so much. † Leonie continued to snort Into the pool. The small man leaned over and shook him by the shoulder. Leonie. You goanna be sick Like you was last night† George has always appeared resentful of Leonie from the beginning of the book due to mainly the fact that he was the reason they were forced from weed however there is also slight resent that doesn't always appear from just the basic need of Leonie which George is always required to take care of however he would never let Leonie know he feels this way. A quote to support this would be: Well, how the hell did she know you Jus' wanted to feel her dress?She Jerks back and you hold on like it was a mouse. She yells and we got to hide in a irrigation ditch all day with guys looking' for us, and we got to sneak out in the dark and get auto the country. Leonie carries a dead mouse in his pocket as he Likes to have something to pat and most likely something that could keep him company, this shows the reader that he Is ere child and that we should probably feel sorry for him, as he doesn't exactly know social protocol and how to act properly.George and Leonie had to leave Weed due to the fact Leonie went up to a lady and felt her dress, she believed he was going to assault her and quickly told everyone that is what he did when really all he wanted to do was feel the fabric, a lynch mob was then formed to capture Leonie and they decided to quickly leave the town. George orders Leonie not to talk when they arrive at the weed so that the owners do not get the wrong impression of them and think they are stupid, instead George ants Leonie to show them how well he can work and then he can talk to them.Itinerant workers Like George and Leonie are the loneliest people In the world because they are always traveling and usually alone so they can never stop to meet George and Leonie both dream of one day owning their own ranch where they can tend to animals like rabbits for George, this is important to both of them as it is what pushes them to continue on and fight for what they believe in. The opening scene of the novella describes the tranquility of the Salinas River; it describes a deep pool arched by the branches of sycamore trees.Read this section closely and discuss the feelin g and tone is creates. Why do you think Steinbeck writes so evocatively of this place? Choose THREE sentences or phrases from this opening section and analyses the techniques used by the author and discuss the effect created. Create a vocabulary section at the back of your workbook. Then, find FIVE words to start your list. Write out the word and the definition. Chapter 1 . Choose ONE of the following activities: Look back over Chapter One and find as many references as you can that compare Leonie to an animal.What do you think this means? Make a list of these references and keep adding to it as you read the rest of the chapters. George and Leonie are obviously committed to each other, yet they often criticism each other. Make a list of the negative aspects of their relationship. Explain why you think they stay together in spite of this. Write a character profile of Leonie and George. Describe their physical characteristics, their personalities, hopes, dreams, similarities and diffe rence. Chapter 1 Activity: B) George and Leonie have a lot of negative aspects, most of these are a result ofLien's actions throughout their travels which often result in trouble for the pair however sometimes it is George who does something that Leonie despises. An example of something George does is trying to control everything Leonie does such as not allowing him to keep a dead mouse even though George is Just doing what is best for Leonie however he doesn't know that. Leonie is always doing something that antagonizes George or has negative effects towards him, the biggest one being that he was the reason they had to flee from Weed after a woman believed he was trying o assault her.Chapter 2 – Questions The opening passage of chapter 2 really does convey the dullness of the bunkhouse conditions that they were stuck with or how prioritize work was by displaying how no attention was paid to the bunkhouse by the owners to set concentration on work. Steinbeck is trying to conv ey how dull the building truly is and that people who stay there get hardly any enjoyment but rather are simply there for a paycheck no matter the conditions. George is angered upon entering the house by finding the poison that kills bugs etc. which was put there by Whites, this may be used to introduce him by showing that he was a good morale man (trying to keep bugs away from the house). Candy shows that the boss is a â€Å"pretty nice fell† by telling the story of how one Christmas he brought a whole barrel of whisky for everyone to share. We learn he is not a laboring man by the description of his hand, which describes them as being without calluses. George tries to speak for Leonie as that is what they decided in the last chapter would happen so that Leonie would not appear stupid to the boss and would not get red.He explains this to the boss by saying he is Just his friend but eventually gives up why he must speak for him and tells him to Just watch him work. â€Å"A g uy on a ranch don't ever listen nor he don't ask no questions† This quote reveals that no one really cares about each other on the ranch and everything is money driven which Is the sole purpose in people being there. The threat of Curler could be significant to the duo as he may stop them from working at the ranch and ruining any dreams they have and would leave them in a very difficult situation.George is concerned, as he believed they finally found a place to stay and it could be potentially ruined. Candy offers an insight into all of the other characters that live on the ranch and how they interact with everyone. Curlers wife is largely introduced as being a bit of a slut or being easy, Steinbeck infers this by allowing the other characters to describe all the types of men seen around her and how she is only liked because of her looks.After being scared of how George reacted to Curlers wife's description George try to calm him down by assuring him that he would be safe and nothing would happen to him. Slim is portrayed as being of very high character and almost a lot better than others, weather he believes this as well is unknown however a lot of people both respect and fear him for the power over everyone else he holds.Curler and his wife – The reader is able to gain insight into the relationship, which may craft the experiences George and Leonie face on the ranch due to the couple being so influential and the wife being so controlling meaning Curler could be relationship – We are able to gain more of an insight than we did in previous happens due to there finally being contact with other people, through this we learn just how dependent Leonie really is on George and how that will most likely craft what happens between the pair.Their end goals – We learn of Just truly how much the pairs end goal of owning their own farm pushes them on to go through anything as long as in the end they have each other and their animals. Candy's rel ationship with his dog is a lot like George's relationship with Leonie: they both care for things that other people can't appreciate. – This shows an insight into tot relationships by Steinbeck comparing the two couples even though they could not be more different, This shows the reader that Candy does care for a of things despite his initial impression while also reaffirming the love George and Leonie have for each other.She slang her pups last night, said Slim. â€Å"Nine fame. I drowned four of ‘me right off. She couldn't feed that many. – This shows the hardships people have to go through on the farm and how quickly they Just have to get over it Chapter 3 – Questions George says that Leonie will want to sleep in the barn so that he can be with the puppies for as long as possible. O George explains that Leonie was in an accident as a child and is now a bit under developed which is why he travels with him to take care of him as he can not on his own.Wha t happened that made George stop playing dirty tricks on Leonie? George and Leonie had to flee from weed because of Lenses ignorance in thinking that he could go and touch a woman's dress, she took this as him assaulting her and a lynch mob was soon formed to hunt the pair of Wrongdoers' I believe Carlson is the one who made the decision to shoot Candy's dog. The letter holds significance has it shows how truly lonely people who stay on the ranch are from the writer's personal experience, the fact that he was literate may also be significant.George allows Candy to live with them on the farm due to the money that Candy promised to provide which is about half needed to buy a whole farm. Curler attacks Leonie as he figured out he is very vulnerable and almost child like when really he is a coward. Curler agrees to not get Leonie fired to save himself the embarrassment of being beaten by Leonie who everyone now knows is ‘stupid'. Leonie fears that for hurting Curler George will no t let him tend the rabbits on their dream farm as punishment.Chapter 4 – Questions Crooks seems to have a lot more possessions than anyone else on the farm firstly due to Just the length of time he has been there in comparison to everyone else and also he is a cripple so he normally Just stays in his home and keeps possessions to look at. Crooks instinct to not allow Leonie into his room is purely because of the segregation which was still active back then, Leonie did not understand this concept so crooks just did not let him inside. Crooks believes that everyone needs a companion Just so that they can have someone to talk to and trust in their life.Crooks initial response is that he thinks they are Joking because they will never be able to own a farm together however after he realizes they already have some money for the land his attitude changes and he wants to stay with him if it ever does happen. Men are afraid to talk to Curlers wife because someone may then tell Curler who no matter what actually happened will believe anything and probably kick him or her off the farm. Curlers Wife dislikes talking to Curler because he always talked about abusing people and to begin with she never loved him.Candy gives the reason that she liked them now after they don't believe she will get them fired. Crooks believes that he may soon be off the ranch and therefore can afford to take more risks he also has the backing of Candy, which motivates him. Candy tells Curlers wife that he hears the men coming which makes Candy then want to leave which is what Candy wanted. Quite racist. Chapter 5 – Questions Ellen accidental killed his own puppy by hitting it too hard when it was being subeditor.Curlers wife shares with Leonie that she never liked Curler in the first place and also how she Just wants someone to talk to in a relationship. Curlers wife offers Leonie to caress her hair because she knows he likes soft things and she takes pride in her soft hair. Leonie kills Curlers wife because he thinks that she will scream and get him in trouble, which will result in either Leonie being kicked off the farm, or him not getting to tend to rabbits, the end result is much worse however. George says that Leonie can't escape and live on his own because he believes thatLeonie would not be able to survive on his own Candy's greatest fear is that their dream of owning a farm will not come true. Slim tells Leonie that if they catch Leonie instead of killing him that he would have to go to prison and that would be worse than death for him, like candy's dog for example where it was better to die. The men all think that Leonie is armed because Candy's gun was stolen however it was really George who took it. Carlson plans to shot Leonie right in the guts so that he would tumble over. Candy decides to look after Curlers wife while the others go off searching. Mice and Men Mice and men How does Steinbeck create tension In chapter 3? Steinbeck creates tension In chapter 3 In numerous ways; he describes the layout and lighting of the rooms which gives the reader Insight Into the setting. He describes the conversations in the bunk house, the noise levels and the noises heard from outside again setting the scene. When Steinbeck sets the scenes he uses imagery as a meaning of description. He uses irony in his language, saying one thing or meaning another.He also goes into detail about the dialogue of the characters and the way they speak to one another. All of which creates tension in the chapter. In the opening sentence of chapter 3 it says ‘Although there was evening brightness showing through the windows of the bunk house, Inside It was dusk' so this leads me to believe that the bunk house which Is where this chapter Is based, is a dark and damp place giving the reader a cold atmosphere, which Is normal when an author wants to create tension using Imagery.Steinbeck creates tension in the same way later in the chapter, on page 46 ‘it was almost dark outside now' this shows that it is getting darker outside, so it must be tie late at night, when It's a dark atmosphere it creates tension as you know if you do go out side you won't be able to see this puts the person in an alert state and your body and mind on stand by to react to something being out there. A darker atmosphere makes the scene tenser because you don't know what's going to happen.This is a dialogue from slim; ‘God almighty that dog stinks. Get him auto here, Candy! I don't know nothing that stinks so bad as an old dog. ‘ You Imagine the smell of wet fur and how unpleasant that would be In a small space and how It could make you eel annoyed and highlight the tension which Is already In the room. You goat get him out. ‘ Slim keeps on putting pressure to Candy about the dog, Slim keeps on complaining about Candy's dog because he doesn't like it . Wynn;t you shoot him, Candy?Carlson is just saying shoot the dog and get rid of him before I shoot him for you. He is annoyed that he has to put up with the smell and states he is saying you have no choice but to get rid of that dog. Carlson is a powerful large man who is insensitive so he always speaks his mind even if he hurts people's feelings and this is evident in this sentence. He pressures Candy to have the dog shot this would create extra tension which is evident when they are parts of silence In the chapter. The young man turned to the back of the magazine. ‘ This shows that they are switching the view point to something else, It Is a distraction so that Candy forgets about the shooting of the dog. When I read this It makes me feel tense because I want to know what is going to happen so we read it Taste. You Know Tanat tender Is tension In ten room Walt awkward moments AT tension. Peg 75 the tension begins to mount. Words like ‘nervously create this tension as we liaise that Candy's dog is going to be killed.This scene is in stark contrast to the previous, the hope of the ranch hands has changed as they turn on Candy's dog and we feel the sadness this is going to create. Candy ‘hopelessly hands the dog over and in, ‘hopelessly he means that Candy knows there is no point fighting against the decision he has Just got to back down, his character has been dominated by stronger characters and pressured into handing over the dog by the move dominant characters. It goes on to say ‘Anti nothing left for him. Can't eat, can't see, can't even walk without hurting.Carlson is naming things that Candy's dog has got wrong with him, making up excuses why he wants to kill and get rid of the dog, trying to win round the other characters that he is actually doing the dog a favor. When Carlson and Slim are having a conversation Just before Carlson goes outside and shoots the dog Slim says ‘Take a shovel' this makes us feel tense bec ause it doesn't say why Carlson will need a shovel, and what he wants it for. So creating mystery is it need to bury the dog or to kill the dog? Page 51 – ‘His voice trailed off. It was silent outside. Carillon's footsteps died away.The silence came into the room. And the silence lasted. ‘ In this quote silence or silent is repeated 3 times, this is to make sure we understand that it is silent outside so we can't hear anything at all, ‘Carillon's footsteps died away means that Carlson has gone far away to shoot Candy's dog. The silence also shows how high the tension must be in the bunk house now, the other characters no knowing who to stand by where do their loyalties lie or who is it best to show your sympathy to Carson for as he says Putting the dog out of misery or Candy as he has Just lost his loyal friend for no season other than it smells.Slim said ‘Candy, you can have any one of them pups you want' Slim is saying forget about your old dog you c an have a new one instead to replace, he is trying to break and change the atmosphere in the room because he is scared that Candy will get upset, and react with what people say, and Carlson is not someone who you should stand up to.The silence kept on happening until the end of the chapter this shows that it is silent again, nobody is talking and the atmosphere is tense, no-one wanting to speak in case they say the wrong thing. Candy lay still, staring at the ceiling Candy is staying still and not moving because he is upset, nervous and scared about what has Just happened.After the atmosphere of the shooting and the silence the room then turns to conversations between George and Whit they are discussing Curlers new wife and Delve aggregate to near Ana women Like near won Atlanta themselves so ten tension goes from being scared of what might happen to the dog, then to tension being created in the discussions of women which is quite stereotypical image of women, she will cause fights and tensions with the men in the ranch the tension has gone room annoyance of an old helpless dog to the tension of how a woman can cause tension between men and who think they own her, and whether she deserves what she gets for acting the way she does around them.George sighed â€Å"you give me a good where house every time† he said ‘a guy can go in and get drunk and get everything auto his system all at once' this is a old fashioned stereotypical comment that women should be used in this way to get things out of there system. A strong character in the group voicing his opinion which may not be the same as others creates nervous tension in the room. A gang or team is formed by the remaining people in the bunk house making a dream plan of their own place, they make a pact not to tell the others so tension is caused as the group are scared to tell in case secrets are told. Curler steps over to Leonie asking What the hell you laughing at? Curlers rage then explodes and he hits Leonie, Leonie tries to get George to help him and covers his face George yells at Leonie to get him which he does.Leonie saying You told me to do that George' Leonie will only do what George says and George knows this so he can get him to do anything he wants. Steinbeck creates tension in chapter 3 in a number of ways. Firstly he describes the scene and sets the mood by saying it is dark. It is the end of the day and so the men may be tired and irritable. Steinbeck uses language to show that Candy loves his old dog, but then Carlson suggests it should be shot. This is quite a tense moment and Candy is bullied into agreeing and Carlson can kill Candy's dog. Finally the evening ends in a fight and George badly injures Curler. This atmosphere has been building all night and it does not come as a surprise.

Brand Comparisons on Carlsberg and Heineken Essay

Carlsberg is the world ‘s fourth largest brewing group , founded in 1847 , is headquartered in Copenhagen, Denmark. Carlsberg is also the company ‘s major beer brands . Carlsberg is popular in more than 150 countries around the world , to the best quality of all-cause all Carlsberg beer brewing . In time more than 160 years , Carlsberg parties friends to lead one . Whether they come from a sports bar the street Kodate , or clothing coming fashion restaurant , will share the passion of sports , a toast to share together. Carlsberg is deeply love the world of high-grade beer, the quality was excellent and relaxed, the palate is rich smooth. All because in the brewing process, Carlsberg adopted the whole malt production, cooperate with the country of origin has the high quality water, combined with brewing under the pure European taste. Sports sponsorship in Carlsberg brand strategy of indispensable status. Carlsberg and football partner relationship is Carlsberg proud tradi tion. To make this tradition to carry forward, Carlsberg, more will continue to sponsor European football championship, begin from 1992 sponsored by England and the world’s most fans like the team – Liverpool football club. Dutch Henry Pierre Heineken beer company was founded by Gerard in 1864. In 1971,Freddy Heineken as Heineken company President. Under his leadership, Heineken company consists of a family enterprise development into one by the family holding joint-stock company group. Heineken beer into other European countries, and go all the way across the ocean in North America, Asia, Africa and Latin America. In 2002, sweet Aaron DE carvalho  · throughout the country will succeed to the company President, Heineken company in the global conducted a number of acquisitions. At present, Heineken beer in more than 50 countries and regions with more than 110 beer enterprise pool, the products in more than 170 countries and regional sales. This has 100 years of history of beer breweries has become the most international reputation of beer is one of the group. Heineken company’s fourth generation successor Heineken Appeared in 2004 Forbes global rankings, $4.6 billion 94th column. Effective integrated marketing communications is a magic weapon in the  fastest-growing segment of the global giant. In 1999, Heineken in global marketing on the input costs as high as the company year 14% of income, about 815 million dollars. The ably Heineken beer and entertainment, sports organic combine, frequently in various international sports and music festival in appearance. In many large tennis open, concerts and film festival, people can see Heineken green identification. Heineken and it pure crystal, and vibrant green experience is accompanied by music festival sponsored by time, sports competition in the world the pursuit of personality, the pursuit of fashion life sharing. Without doubt, Carlsberg and Heineken are all typical brands which is worth doing some study. This paper just discussed and analyzed the two brands and gave some proposals for other brands. The Analysis of Carlsberg and Heineken Information gathered from research carried out tells us that Carlsberg and Heineken have done an extremely good job in the promotion of its product below is a list of the facts learnt. The Current Situation of Carlsberg Market segmentation With the development of economy, high-grade consumer place function, tend to be diversified, many people put the business talks, Private party, emotional communication was moved to western restaurant or bar, this to high-grade beer puts forward more requirements. People need some cultural connotation of different beer. And Heineken beer no matter in cultural connotation, but also is alcohol content, taste, quality, and even packing are just cater to these needs. â€Å"Heineken† this international top brands has seemed as if the bar culture. Target market Enter China’s Heineken beer positioning in high-grade beer market, target consumption group is medium and high income levels and white-collar, it must be a very clear, very targeted. Although Heineken beer target market clear, will sights high income people, but also is not invariable, especially in young consumption group training. Heineken beer consciousness to the young generation of beer consumption ability in raising, in order to prevent brand aging, young people market naturally become Heineken main battlefield: should close to younger customers, also cannot distance love to drink beer middle-aged, because the latter is Heineken company’s core customer, and the former is the core of future customers. Market position While entered the Chinese market, Heineken beer is targeting high-end consumption market, so in the short term to build a wide range of distribution system is almost impossible, this requires the accurate market positioning. Because a lot of business activities and this kind of target customers a chance to learn about Heineken brand, prompting them to choose Heineken brand products. They not only have the demand of high-grade beer, can also for high quality, high-grade beer pay higher price. So from the south China area in, relatively easy to open the situation, and the south China region has good transport system, which is not easy to transport of beer products is very important. The Current Situation of Heineken In China, also avoid the public carlsberg beer market fierce positive competition, will be 18 to 30 years of age crowd again segmentation, with personalized marketing means to meet the young group is more exquisite and needs. Carlsberg will fashionable breath, friends sharing spirit, experience France’s new fashion and so on to the different needs of the Chinese consumers. No matter whether the young group market segments of digging, or the super high-end market strategy layout, carlsberg through a successful single products, the realization of the qualitative change of every little makes a mickle. Proposals for the Two Brands The summary of my research analysis is that current promotional methods are good for Carlsberg and Heineken and have been very effective over the past years but I believe that there are some changes which can be made that will improve the profit of the company and increase customer loyalty. Below are  my proposals: (1)to ensure that the quality of product, set up the high quality brand image Quality is the life of the brand, consumer demand for the quality of the products is the most basic demand on brand demand, strengthen product quality management, and constantly improve the quality of the products of consumer satisfaction is the premise and foundation of successful brand. Beer enterprise must further research target market target consumption group on brand quality and taste to unrael the, and accordingly improve and perfect the quality of beer, set up the high quality of beer brand image. (2) pay attention to product packaging design Due to the characteristics of beer consumption, the product homogeneity is higher, consumer spending more take a fancy to beer character and value, thus packing become beer brand personality and value propaganda means and tools. (3) to do advertising As the AD displayed to the full product performance, properties, appearance, packaging, etc., increase the consumer brand cognition, through advertising, can quicken brand communication, promote brand awareness and establish brand image.